Please submit your design, together with details of which IMGCL licensee you are using, or considering, to licensing@odu.edu for approval. For 91¶ÌÊÓƵ Student Clubs, please also ensure that you have the appropriate approvals from Leadership & Student Involvement. Always follow 91¶ÌÊÓƵ Procurement and Policies before ordering.
A licensed vendor must be used for all campus merchandise, whether for departmental use, promotional giveaway items or for fundraising resale. Please appropriate approval from you department's leadership before ordering. Once you have obtained the appropriate approvals needed, you may choose a licensed vendor to manufacture your product.
Whenever any trademark is used that identifies, or is associated with Old Dominion 91¶ÌÊÓƵ requires written authorization by the Executive Director of Licensing. This includes applying the 91¶ÌÊÓƵ name to merchandise, not just the logo use. For more information, please refer to: Insert link to on campus link
The Athletics logo (ODU crown logo and its variations including Big Blue) is reserved exclusively for use by the Athletics Department and its sponsors and licensees.
Per 91¶ÌÊÓƵ policy, only officially licensed vendors are allowed to produce product bearing ODU trademarks. Please reference 91¶ÌÊÓƵ Trademark Licensing Policy 2300.
To create a consistent message in our 91¶ÌÊÓƵ branding, we have to reduce the number of secondary logos. The prescribed Companion Mark for departments, which complements the 91¶ÌÊÓƵ Signature Mark, is set out in the 91¶ÌÊÓƵ Brand Standards.
The representation of a 91¶ÌÊÓƵ department or 91¶ÌÊÓƵ initiative should use the 91¶ÌÊÓƵ branding, which already carries significant goodwill and recognition. A secondary logo for a program will not be approved and/or you may be requested to cease using it. If you want to brand a program or initiative, the 91¶ÌÊÓƵ Signature Mark should serve as your umbrella and then the header and message/text would explain the program.
Secondary department logos are not permitted under the 91¶ÌÊÓƵ Identity Standards. Logos for non-Athletic departmental use must include the 91¶ÌÊÓƵ and following the prescribed guidelines, as set out in the 91¶ÌÊÓƵ Brand Book. Any new request for a department logo must first be approved by 91¶ÌÊÓƵ Communications.
While the 91¶ÌÊÓƵ Village Bookstore only sells licensed product, it is not obligated to sell the product of all Old Dominion 91¶ÌÊÓƵ licensees. It is up to the licensee to market, sell, and distribute its product within the distribution channels permitted within its license.
If you are ordering your product through an existing licensee, while the application process itself requires no payment, (unless you are paying for additional design costs), there may be digitization costs and also royalties will be assessed. If any royalties are payable on your product, the licensed vendor will include them on the cost to you. The licensed vendor is responsible for accounting royalties to IMG Collegiate Licensing (IMGCL), the 91¶ÌÊÓƵ's licensing agent, not you.
NCAA policy prohibits the sale of merchandise referring to a current student athlete's name and number. If you personally add the players name to a replica jersey or utilize their name or image on or in any product or merchandise, you could be risking that student-athlete's eligibility.
If you believe that you have seen products or services that appear to not be licensed by Old Dominion 91¶ÌÊÓƵ, please send the details to licensing@odu.edu.
There are three main questions to ask yourself to determine which license best suits you.
- Do you wish to sell your product through retail stores?
- Do you wish to sell items to internal departments only?
- Do you wish to sell only to craft fairs, bazaars, and other local farmers market events?
- ODU offers a crafter licensing program.ÌýThis program enables small vendors to use 91¶ÌÊÓƵ trademarks or branding on items sold only in the craft market (e.g., craft fairs and shows, Etsy and Facebook Marketplace).ÌýThe crafter agreement has limited, clearly defined sales channels, and royalties are not charged on sales.ÌýCrafter licensees are limited to $2,500 in sales and/or 500 units of products bearing ODU trademarks each contract period.Ìý To learn more, please complete theÌý.Ìý
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