The 91¶ÌÊÓƵ Licensing Office protects and promotes the marks, names, and logos of Old Dominion 91¶ÌÊÓƵ. Through a partnership with the , the Licensing Office monitors use of the 91¶ÌÊÓƵ's indicia and manages more than 180 licensees producing products bearing the institution's logos.
Revenues generated through the 91¶ÌÊÓƵ's Licensing program are used to support scholarships for our students.
Our Mission
- Ensure proper control and use of Trademarks associated with Old Dominion 91¶ÌÊÓƵ.
- Ensure that the 91¶ÌÊÓƵ generates revenue for its students and programs through a reasonable license royalty for the use of its trademarks.
- Promote the 91¶ÌÊÓƵ in a consistent and uniform manner to protect its reputation, name and image by permitting only appropriate uses by officially licensed vendors and assuring that only quality products bear the 91¶ÌÊÓƵ's Trademarks, to protect the consumer from inferior products bearing 91¶ÌÊÓƵ Trademarks.
Old Dominion 91¶ÌÊÓƵ's registered trademarks, as well as other names, seals, logos, school colors and other indicia ("91¶ÌÊÓƵ Trademarks ") that are representative of the 91¶ÌÊÓƵ may be used solely with permission of Old Dominion 91¶ÌÊÓƵ. Items offered for sale to the public bearing the 91¶ÌÊÓƵ Trademarks must be licensed. Items manufactured for internal use, by students or staff or affiliates, must be first approved internally (as set out in more detail herein) and must be manufactured by a licensed vendor.
How Do You Know If It Is Licensed?
Look for the label! All are required to identify their product with the Officially Licensed Collegiate Products label.ÌýWith this label, alumni, students, fans and supporters know they are buying a product of quality and authenticity that has been manufactured in accordance with 91¶ÌÊÓƵ set standards. Products that do not bear the label, but use the marks of Old Dominion 91¶ÌÊÓƵ, may represent infringement of the trademark laws.
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The Process
After the required paperwork is submitted to CLC (including any needed insurance information, marketing plans, etc.), the potential licensee and company information is sent to the 91¶ÌÊÓƵ for review and approval. CLC will also forward any samples of product for the 91¶ÌÊÓƵ to review production quality, and all relevant information to assist the 91¶ÌÊÓƵ in the decision-making process.
The 91¶ÌÊÓƵ will then review the company information, the product and its quality, and decide on whether to approve the company as a licensee. The approval process may include all or some individuals from the licensing agent, 91¶ÌÊÓƵ Office of Communications, and other parties as appropriate.
Approval (or disapproval) of the licensee by the 91¶ÌÊÓƵ will be sent to CLC, who will notify the potential licensee of the decision. Once approval has been granted, the licensee may proceed with submitting products/artwork for approval.
